Following the trail of who other people are following and, perhaps, adding those people is kind of fun, but I reckon there could be a market for some kind of directory of Twitter users who want other Twitter users to follow them.

Patrick Smith of Press Gazette (which may be about to go web-only), has finally dipped his toes into the bloggy waters of journalistic blogging with his own blog, Another Drop in the Ocean. And, like the good hack that he……

Thanks for the link.

I’d encourage anyone in the communications industry to give Twitter a go. It borders on a tool that could just eat up time but like all tools, we need to learn to manage it effectively. Considering most people still can’t handle email, I’m not hopeful.

I think Twitter will evolve and, as Rob pointed out, the opportunity to merge contact information from Outlook or Address Book with Twitter will be the ultimate benefit for PRs. Being able to check on the status of journalists before placing that crucial call that will make or break your story will be an essential benefit for most of us.

I’ve found Twitterific on my iPhone to be a suberb tool that allows me to keep track or tweets without having to log on at my desktop. If only I could link that information to my contacts and my life would be complete!

Todd – I’m worried your guys are not getting enough sleep! 70% uptake is a fantastic acheivement. Do you use it to communicate directly with each other internally or is it simply for open updates to the world at large? I’ve wondered about the principles of using Twitter within a workplace environment but I can’t get past the similarities to MSN messenger which I know is both seen as a popular comms tool and also a hinderance to the working day.

If PG goes web only, you may find yourself a lot less bothered by them!

Of course, a lot of it is just silly stuff… but, they are there, engaged and participating. And I agree with your friend that many tech PR types from other firms are joining, too.